Samsung Electronics Australia, with the help of Questacon, Leo Burnett and a few Aussie celebs, has launched an educational resource designed to show students how skills in science, technology, engineering and maths (STEM) are becoming increasingly relevant across all industries and future career paths.
‘Creators Wanted’ has been launched across Australia through the release of video content conceptualised and developed by Leo Burnett, which is designed to capture the attention of students and drive uptake of STEM subjects at schools and universities.
The videos feature Aussie rugby sevens player and Olympic gold medallist Charlotte Caslick testing out a self-retrieving ball, Showpo founder Jane Lu revealing a colour-changing dress and former MasterChef contestant Reynold Poernomo cooking up an edible 3D-printed croquembouche.