In the two days following the Australian women's sevens triumph in Rio, Charlotte Caslick's Instagram following rocketed from 6000 to 36,000. Vogue magazine called. An American broadcaster asked for a chat. Nike, already a sponsor, crafted bigger, better plans.
It's the gold-medal effect. Everyone wants a piece of the Australian women. They're gutsy, they're spunky and now, on the biggest stage of all, they're world beaters.